Content SEO

Topical authority mapping, content gap analysis and long-form content built for search intent, not just keyword density.

About this service

The content on your website does two jobs simultaneously: it needs to satisfy search intent well enough that Google ranks it and it needs to satisfy user intent well enough that visitors convert. Most businesses do one of these well and ignore the other. Purely SEO-driven content reads like it was written for a robot. Purely user-focused content never gets discovered.

Our content strategy process starts with a search demand analysis of your entire topic space. We map every keyword cluster relevant to your business, identify which queries have commercial intent versus informational intent, and then build a content architecture that supports your core service pages while also creating an informational hub that attracts top-of-funnel organic traffic.

Each piece of content is produced against a detailed brief that includes the target keyword cluster, the search intent to be satisfied, the headers and structure the content needs, the word count range, and the specific questions the piece needs to answer to compete for featured snippets.

We also produce content audits of your existing site, identifying pages that should be consolidated, updated, expanded or removed based on performance data. Many sites have significant quick-win opportunities in existing content that has dropped from top-10 positions.

What is included